The Big Apple Roller Coaster & Arcade  | New York-New York
Brand Identity Pitch Deck

A new branding campaign to relaunch New York-New York’s The Big Apple Roller Coaster & Arcade.
The concept is a fusion of multiple influences, taking cues from New York City Street Art and the iconic signage
display on Broadway. Vivid colors, urban art typography, illusion imagery and fluid lines all convey visual motion
and the vibrations of sound – reminiscent of a ride on The Big Apple Coaster.